Your blog has been online for several weeks, but the visits are missing? Discover 11 tips to help you get your business blog off the ground. You may also use bulk url opener tool to speed up your blog ranking.
Don't expect visitors to come alone
Publishing is good, promoting your content is better! Do not wait idly for people to come across your site, because you will be waiting a long time. Even with a perfectly optimized SEO, it takes time for Google to get you back in the results, especially if you are in a very competitive market.
To get your blog off the ground, you have to publish your articles on social networks, promote them in discussion groups, offer a newsletter … In short: communicate. Visitors will come faster and you will also move up the Google pages faster.
Offer a mobile version
With a growth rate of 39% in 2015, traffic from mobile devices is a lever likely to boost the visibility of your blog. This is why your site must absolutely have a responsive design! No blog yet? Remember to ask for this function in your quote, it could slightly increase the price of your blog but it is essential.
Make sure that the content of your site is easily accessible, whatever the screen size, and that mobile users can easily navigate with their finger.
Also think about modernizing the design so that it responds to current trends that want to be colorful, minimalist and intuitive.
Forget the length of your articles
If you do a search on the web for the optimal length of articles, you will come across a whole lot of advice. Sometimes this prevents the newbie blogger from fully expressing themselves. Stop counting the words and write down all the information that seems essential.
You have 400-word articles and sometimes 1,500-word texts, so what? The quality of the article is what counts for your readers, your prospects. Focus on substance rather than form.
Work on relevance
An attractive blog requires a diversified editorial line consistent with the theme of your blog. If visitors desert your articles, it may be that they no longer find their account. Check that you are not going around in circles in your subjects and that you are adding value. If you repeat the same thing as on competing blogs, it is normal for the audience to drop.
The quality and added value of your content will encourage Internet users to share your articles and come back to your blog. If these two criteria are not met, your blog will not take off.
Stand out from the competition by offering relevant texts, which reflect your know-how, but also your personality. Avoid wanting to sound too informative and copying the editorial lines of others. Build your own content strategy, in line with your activity and your character, to humanize the relationship with your audience.
Offer multiple content formats
Keep in mind that each type of content corresponds to a given reader profile. If until then, you are used to only offering articles to your readers, consider diversifying.
Publish infographics , case studies or video tutorials. This makes it possible to respond to the multiple preferences of your audience, as well as their type of navigation (an infographic or a video is more easily viewed on mobile, for example).
Invite authors
Are you out of inspiration or simply lacking in creativity? Submit guest blogging! Invite key players in your business and influencers to submit an article on your blog, in exchange for links and strong social media promotion .
It's also an opportunity to offer your readers different angles of attack and new ideas. This will necessarily make your blog more attractive!
Respond to comments
Interaction remains the key to the viability of a blog! If your visitors take the time to write comments or ask you questions, they expect a response in return. By dint of being silent, these Internet users will end up not commenting on anything and simply deserting your blog, feeling that you have no consideration for them.
Limit ads
While banner ads can help you increase purchases or boost downloads of your white papers, they should not be misused. This can reduce the space dedicated to your content and drown out the textual part of your pages. However, your visitors first clicked on the link to read an article.
Avoid placing inserts all around the text and launching a pop-up each time the page changes. Internet users will end up not coming back…
For the notoriety of your blog to progress, encourage Internet users to take action and in particular to share on social networks.
At the bottom of each post, embed the buttons, along with a dynamic, user-friendly phrase to encourage them to share your content with their community.
For example: “Did you like this article? Share it with your community! », It will also be for your community, share it! or “Feel free to share this article on your social networks. Thanks in advance ! ".
Analyze the fallout
Any strategy must be subject to regular analysis. You need to understand what is working and what needs improvement on your blog. For this, Google Analytics and Google Webmaster Tools are your friends.
Consult your statistics every week to check which are the most read articles, the social networks which bring you the most traffic and the incoming requests to possibly refine the referencing.
You will thus collect valuable data on the preferences of your audience and their behavior on your blog. This information will allow you to refine your content marketing and help you increase awareness of your blog .